IT Transformation Leader & Fractional CIO

Scott
Reasinger

Most technology leaders keep the machine running.
I come in to crank it up.

Scott Reasinger
30
Years leading transformation
$500M+
Revenue impact delivered
The Framework

Kill. Park. Blossom.

Three words. One framework. Applied simultaneously to technology, processes, and people - it's how I assess every organization I walk into and build the conditions for transformation that actually sticks.

01
Kill
What's no longer creating value gets cut. The systems consuming resources and delivering nothing. The processes everyone maintains out of habit. The hard decisions others avoid - those are the first ones I make.
02
Park
What's good enough for now stays where it is. Don't waste resources optimizing what doesn't need it. Discipline means knowing when to leave something alone as much as knowing when to act.
03
Blossom
The sharp edges - the technology and the people that just need the right soil, the right light, and the right mandate to explode into real value. Pour resources here. Watch it happen.
Track Record

The machine is always faster when I leave.

Thirty years of transformation across retail, e-commerce, and enterprise software. Here's what that looks like in numbers.

400%
Conversion increase - hhgregg
Inherited an e-commerce site converting at 0.08% - essentially invisible. Drove it to 3% while reducing operating costs from $9M to under $1M. Won the JD Power Award for top retail website in category.
50%
Sales pipeline growth - Logility
Drove platform transformation restoring Logility to Gartner Magic Quadrant leadership after being knocked out for dated UI and inconsistent product experience. Showed up immediately in the pipeline.
3→16
Team rebuild - Finish Line
Inherited a development team facing outsourcing. Rebuilt it to a 16-person dual-team organization in 18 months - eliminating the outsourcing conversation entirely and turning development into a strategic asset.
75+
Person SaaS transformation
Led the migration of 10+ on-premises supply chain products to cloud-based SaaS architecture - fundamentally changing the company's revenue model from perpetual licensing to recurring subscription revenue.
The Reasinger Report

What actually happens inside mid-market IT.

A bimonthly newsletter for PE operating partners and mid-market executives. No generic advice. No consultant-class consensus. Just thirty years of ground-level pattern recognition - published every 2nd and 4th Tuesday.

Issue 003  ·  July 28, 2026
Why Your AI Pilot Failed Before It Started

The pilot didn't fail because the model was bad. It failed because it was never tested against the world it was about to meet. The Clean Data Premise, and three ways to catch it before launch.

Read the article →
Subscribe

Every 2nd and 4th Tuesday. Mid-market IT. No noise.

Past Issues
Issue 002 The Jane Phenomenon: Why Your Best Process Left With Your Last Employee July 14, 2026 → Issue 001 The IT Org You Inherited Isn't the One You Need June 30, 2026 →

A crank, not a cog.

I figured out early in my career that I'm a much better crank than a cog. I don't maintain systems - I transform them. Every organization I've walked into has cranks hiding in it - people who are wired to transform, not maintain, who've been trapped in cog roles waiting for someone to ignite them.

Finding those people, elevating them, and igniting them is how transformation actually sticks after I'm gone. That's the part most consultants miss.

I work with mid-market companies - typically $50M to $500M, often PE-backed or founder-led - where technology is holding back growth and the organization is ready for real transformation. Full-time or fractional. I come in, apply Kill Park Blossom to the full picture, and build the conditions for the machine to keep running faster after I leave.

"If you are the one with all the good ideas in the room, you need to get better people in the room."
  • M.S. Mathematics, Lehigh University
  • 30 years across retail, e-commerce, and enterprise software
  • VP Technical Product Management, Logility Inc.
  • Director of Retail Systems, hhgregg
  • Director of Development, The Finish Line
  • Agile/Scrum practitioner, former Certified Scrum Master

Ready to crank it up?

If your technology is holding back your growth and you're ready for someone who will tell you the truth, make the hard calls, and leave the machine faster than they found it - let's talk. Full-time or fractional.